More than an image a brand is a set of perceptions and associations that reside in the minds of people about a certain thing. Thinking about a brand for the "University of Coimbra, Alta e Sofia" requires thinking about their history, about their heritage and about their imaginary. Choosing which factors are most significant for its recognition as a site, region, and consequently, as a trademark.
In an attempt to graphically summarize all these factors, emerged as argument to its notice the reference to the most outstanding monuments of this city area. It's typical architecture is much more than a mere historical reference, is a representation of the history of Coimbra and its people. A historic area of knowledge and wisdom. Zone of the old wall that with its towers, walls, arches, arcades and cloisters show a noble and majestic Coimbra, with its proudly view that reaches the Mondego river.
